Privacy Policy

This policy sets out the basis on which personal information about you may be collected and used when you use and on our Pretty Parade official Facebook, Instagram, Twitter, and purchase Pretty Parade items from the Site. By using the Sites, interacting with us on Social Media and purchasing Items you are accepting and consenting to the terms of this policy.

We reserve the right to amend the Privacy Policy  from time to time. The Terms were most recently updated on 27 April 2017.


We may collect the following information:

  • Name

  • Contact information including email address, telephone number, billing and home address.

  • Payment details and Signature

  • Demographic information such as postcode, preferences and interests

  • Other information relevant to to customer surveys, offers and/or photos

 You must ensure in all instances that the information you provide is personal to you and no one else. You must also ensure that the information you provide is accurate and up to date. By providing this information you warrant that the information you provide is personal to you and is accurate and up to date, and that you will keep us informed of any change.


We will use your information you have provided to carry out our obligations arising from any contracts entered into between you and us. The information we gather is used for or may be used for internal record keeping, to improve our products and services, from time to time to send promotional emails about  new products, special offers or other information which we think you may find interesting using the email address which you have provided and we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests, also to provide you with information about other goods and services we offer that are similar to those you have already purchased or enquired about and to notify you of our offers and promotions, by telephone, email, SMS and post. This may require disclosure to third parties for example card processing agencies, banks, carriers, fraud protection agencies and suppliers of gifts and other promotions.

Please note we do not control Twitter, Facebook, Instagram, Tumblr or Youtube (“Social Media Sites”), your profile/account on the Social Media Sites. The relevant Social Media Sites have their own Terms and Conditions that we do not have control over. You and the relevant provider of the Social Media Sites will be in control of those issues and not us. You are encouraged to read all policies and information on the applicable Social Media Sites to learn more about how they handle your information before using the Social Media Sites and any features on the Social Media Sites.

We will use this information to administer and operate the Site and Social Media and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes. To process, fulfil and keep a record of Orders placed, and your purchases and returns. To tailor our service to you and to ensure that we can process your Order in the most efficient manner for you, and to overall improve your experience on the Site. To improve the Site and Social Media to ensure that content is presented in the most effective manner for you and for your computer and other devices. To do our efforts to keep the Site safe and secure. To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. You must notify us immediately if you know or suspect another person is using your or someone else’s details.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to the Site; any transmission is at your own risk. Once we have received your information, we will use reasonable endeavours to try to prevent unauthorised access.


You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.


If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions; or to protect the rights, property, or safety of our customers, or others. This includes but not limited to exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


In an attempt to provide you with increased value, we may from time to time include third party links on our Website. These linked sites have separate and independent privacy policies. We encourage you to review those policies when you visit those sites. This Privacy Policy Statement only covers our Website and does not cover any other website. We therefore have no responsibility or liability for the content and activities of these linked sites.    


Our Website is not intended for use by children under the age of 13, and we will not knowingly collect any information from any person below the age of 13.   


The Site uses cookies to distinguish you from other users of the Site. This helps us to provide you with a good experience when you browse the Sites and also allows us to improve the Site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. We suggest you check the third party websites for more information about their cookies and how to manage them.

If you have any further questions please do not hesitate to email us at